Noor Farahani
Brand and product design for teams who want their work to feel considered.
Selected work
04 projects
Lumen
Brand & packaging design · 2024A full identity and packaging system for a solar-hardware startup — wordmark, a colour system built around light readings, and packaging that had to survive a warehouse, not a shelf.
- Shipped across 4,000 retail units in the first run
Strand
Product design · 2023 — 2024Product design for a fabric-sourcing marketplace — the interface had to make thousands of near-identical materials feel legible at a glance.
- Cut time-to-first-sample by a third in usability testing
Meridian
Identity design · 2022 — 2023A visual identity for an independent publisher of long-form journalism — a mark that reads at favicon size and as a two-storey window installation.
Facet
Art direction · 2021 — PresentAn ongoing collaboration with a jewellery maker — seasonal look-books and a small commerce site built around how the pieces actually catch light.
Services
Brand identity
Naming, mark, type, colour, and the system that holds them together across every surface.
Product design
End-to-end product design from first sketch to a shipped, considered interface.
Art direction
Photography, packaging, and campaign direction for teams who need a second eye.
About
I run a one-person studio working across brand identity, product design, and the occasional exhibition. Most projects start the same way: a founder who knows their product is good and can't explain why it doesn't feel that way yet.
I like long projects with room to think, and clients who are willing to cut something that isn't working. Based in Toronto, working with people everywhere.
Experience
Founder & designer
Independent studio — brand identity and product design for a small number of clients at a time.
Senior product designer
Design for early-stage consumer products, from first prototype to launch.
Education
OCAD University
Process
Studio wall, Lumen colour trials
Meridian mark, construction grid
Facet, seasonal look-book spread
What clients say
“Noor turned a product I couldn't explain into a brand people ask about. Every round of feedback made the work sharper, not just different.”
“The rare designer who says no to the wrong idea before you have to ask.”
Let’s make something considered. noor@example.com